mdarcy29@gmail.com
Professional Summary
Highly motivated digital marketer, creative strategist, and visual artist specializing in creating effective social media campaigns, building impactful email newsletters, data analytics, photography, videography, and content creation. Exploring UX/UI and graphic design. What some would call a "full-stack marketer." Proven track record developing engaging content for reputable individuals & businesses. Extensive training and knowledge of photography, video production, and video editing. Works well independently as well as collaboratively.
Skills
- Email Marketing (Campaign Monitor, Mailchimp, Klaviyo)
- Digital Marketing (Content marketing and growth strategies, brand management, e-commerce marketing, Canva, SEO)
- Copywriting and storytelling
- Web and UX (Wordpress, Wix, Shopify)
- Video Editing & Video Production (Davinci Resolve, Adobe Premiere Pro)
- Photography (digital): Digital Gear includes Fujifilm GFX 100S II with Fujifilm GF 55mm f/1.7R WR Lens, Fujifilm X-T4 with 16-55mm f/2.8 Lens) and 28mm F2 prime lens
- Photography (analog): Analog Gear includes Mamiya 7 and Toyo Field 45A
- Google & Data Analytics (completed Google Analytics Academy)
- Adobe (Photoshop, Lightroom, Illustrator, Premiere Pro)
Experience
2024
Digital Marketing Manager for TBW Books
- Develop and execute weekly digital marketing and social promotion. Manage all press and publication inquiries, draft press releases, coordinate interviews, and initiate PR collaborations.
- Create, design, and schedule email marketing campaigns
- Engage in audience analysis, content calendar, performance analytics, and collaborations
2023
Digital Design Intern through the Work Scholar Program at Aperture in NYC
- Worked as the Digital Design Intern through the Steven A. Baron Work Scholar Program
- Produced and edited short-form video content for Aperture's Instagram, reaching an audience of over 500k
- Enhanced Aperture's YouTube channel via SEO optimization; repackaged existing videos, gaining over 2K subscribers in less than 3 months
Content Creator for acclaimed musician and bhkati yogi Jahnavi Harrison
- Worked as a content creator for acclaimed musician and bhakti yogi Jahnavi Harrison
- Film and edit her live performances for Instagram & YouTube, reaching an audience of over 150k and achieving over half a million collective views
2022
Gallery Assistant for Three Stones Gallery in Concord, MA
- Served as a gallery assistant and content creator
- Provided professional service to the artists and customers. Sold & distributed artwork, maintained daily operations and displayed new artwork every six weeks
- Shot and edited artist videos for the gallery’s Instagram and Facebook, highlighting the artists, their process, and final works for each exhibition.
2020
- Graduated from Wesleyan University, received honors for General Scholarship senior thesis